works with companies around the world on marketing strategy issues through rocket science consulting
Programs typically involve speaking, teaching, and/or workshops. Available to help on a range of topics including:
Channel Prioritization through Journey Mapping
With an ever expanding palette of ways to connect with our customer, marketers can use a hybrid journey model to prioritize when, where, and how to intersect with customers to drive the most value
This session covers the core principles that matter most in creating effective marketing - goal setting, segmentation, targeting and positioning
Creating Brand “Experience”
Demystify “experience” and talk about how brands are differentiating by taking a more holistic view of the customer’s needs and finding new ways to intersect to create value
Purpose Driven Marketing
When does elevating your message beyond the simple benefits you provide make sense? This session examines the issue to help marketers understand when, why, and how to elevate their communications and embrace brand purpose
Understanding the Changing Landscape of Digital Marketing
Advertising platforms evolve quickly making choices difficult. Should marketers run the existing TV ad or explore Facebook Stories. Two practical models help guide our actions from the 20,000 foot view down to individual tactic assessment
Improving Marketing Communications
Blending academics with experience on the client and agency side, this session covers the best practices in getting better creative
Bringing the Brand to Life
Moving from the strategic to the tactical, this session focuses on creating an impactful brand. From Personality to Visual elements, Brand voice, and naming and logo.
Data in Media and Creative
Data is impacting both what we say and where we say it. This session, geared to marketing leaders, goes over the basics of how modern media uses data for audience targeting and how it impacts creative through personalization
Also consult on specific projects or issues. Due to time constraints, these tend to be short engagements, lasting up to one week.
Recent clients include JM Smuckers, Caterpillar, Gojo Industries (Purell), Patron tequila, Ohio Health, Children's Hospital Colorado, AB InBev, Unilever, Aldi, and FTD.
If you are interested in having Kevin work with your group you can contact him directly