Make Marketing Simpler

 

Marketing has never seemed more complicated, but it doesn’t have to be. After spending 20+ years in marketing, I've seen the world from the lens of management on the brand side, from the creative side of blue chip agencies, from the cutting edge of digital in consulting, and now through the research and frameworks of academia.

My works focuses on peeling back complexity to help students and companies make better strategic decisions and guide the tactical actions that actually matter most in moving the business.

 

consulting & Speaking

Helping companies push through on tough marketing problems

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teaching

Overview of the MBA classes and Executive Education opportunities for prospective students

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