Marketing has never seemed more complicated, but it doesn’t have to be. After spending 25 years in marketing, I've seen the world from the lens of management on the brand side, from the creative side of blue chip agencies, from the cutting edge of digital in consulting, and now through the research and frameworks of academia.
My works focuses on peeling back complexity to help students and companies make better strategic decisions and guide the tactical actions that actually matter most in moving the business.
teaching
Overview of the MBA classes and Executive Education opportunities for prospective students