Background & Relevant Experience
For over 20 years, Kevin has been fortunate to lead talented teams tackling marketing challenges for some of the world's most famous brands. The first 10 years of his career were in digital and traditional advertising at agencies such as marchFIRST, JWT, and BBDO. In this time he led brand architecture strategy work and campaign development for clients including Nestlé, Unilever, and Wrigley/Mars.
Moving to the client side after graduate school at Kellogg, Kevin worked in CPG brand management for 7 years with Hillshire Brands/Sara Lee leading $500M+ businesses including Jimmy Dean, Ball Park, and Hillshire Farm. He was recognized for marketing strategy and execution, launching major innovation initiatives, and generating corporation-leading business results in times of tough competitive and commodity input pressure.
Following brand management, Kevin led the brand and business strategy group for the central region of the U.S. at SapientRazorfish helping clients solve problems by bringing marketing and business strategy together with technology. From digital marketing strategies to digital transformation roadmaps to creation of entirely new businesses, Kevin advised senior Fortune 500 clients on how to best leverage digital to create value. Verticals include: CPG, B2B, mobile/telecom, healthcare, technology, financial services/insurance, retail/fashion, and spirits.
Kevin has been part of the faculty at Northwestern’s Kellogg School of Management since 2012 teaching the core Marketing Management course, Advertising strategy, Digital strategy, and lecturing in Executive Education.