Background & Relevant Experience

Kevin McTigue is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, where he teaches MBA and Executive Education courses on advertising, growth marketing, and AI strategy. His career spans over 25 years at the intersection of academia, digital consulting, and brand management.

At Kellogg, Kevin serves as the Academic Director for the Chief Digital Officer/AI program and co-directs the Growth Marketing program. He is also an active member of the Ad-Tech Research Lab. A recognized expert in his field, he co-authored The Creative Brief Blueprint and has contributed to major publications including Kellogg on Branding and Kellogg on Marketing.

Before joining Kellogg full-time, Kevin led the Strategy & Consulting practice for the global digital agency SapientRazorfish. His background also includes seven years in brand management at Tyson Foods (Hillshire Brands/Sara Lee), where he led iconic brands such as Jimmy Dean and Ball Park. He began his career in digital and traditional advertising at agencies including JWT and BBDO.

Kevin is a multi-time recipient of the Sidney J. Levy Teaching Award and the Chair's Core Course Teaching Award. He was awarded best professor for the Kellogg Executive MBA program in the U.S. and at the Kellogg-WHU EMBA program in Germany. He holds an MBA from the Kellogg School of Management and a B.S. from Miami University.